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Writer's pictureConnie Johnson, PT, DScPT

The Top 5 Reasons you should read SWITCH by Chip and Dan Heath



The TOP 5 reasons I suggest you read SWITCH:

5. It’s an easy read…lots of stories illustrating the point.

4. Synopsis and case study at the end of each chapter reinforces content.

3. Your RIDER (the one who gets things done) will love the clear definitions and framework.

2. Your elephant (the emotional part of you) will be inspired to use the concepts.

1. By using their framework, you can see which strategies you employ and which ones may be more useful to adjust your leadership strategy.




I’ve always been a prolific reader: pop psychology, personal development and fiction, preferring paper books but lately enjoying free audio books from the library. After taking LAMP 1 last year, I dove into more leadership books, particularly Steven Covey and the Speed of Trust. His information resonates with me…because he speaks a lot of universal truths that we all need to adhere to in order to be good communicators and effective leaders. I find that these types of books, while inherently motivating, lack a strong enough framework to give me direction when I am faced with trying to incite change, on both an individual and larger scale.


In the Fit4Work Course we talk about leadership, because it takes a lot of leadership to execute change. This is the one book that I would highly recommend to support this notion.

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The SWITCH framework clearly illustrates strategies that will be familiar to how physical therapists, and others, lead. We are often health behavior change agents, but these strategies are useful at any level of an organization. Many of us use “rallying the herd” strategies, as we motivate and educate. Consider the individual who wants to improve their sleep, we can support them by letting them know how much sleep they need, thus “point to their destination”. Perhaps, though, they don’t have an idea of sleep hygiene, in which case the physical therapist might “script the critical moves”. Perhaps they need to make changes in their nightly routine, and the physical therapist suggests ideas to “tweak their environment”. Two other important, relevant concepts are directing the rider (the go getter who gets things done) and motivating the elephant (the emotional, slow moving side that sometimes has hard time getting moving. As you read the book you will understand how these concepts work together to support your leadership for individuals, groups and organizations.


We spend some time diving into this book and other leadership concepts in the upcoming Fit4Work course, starts January 22, 2020. Information and registration is here.



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